We've said wine is like music. There are many genres and styles.
And best is more a question of taste than absolutes I do my best
to make great
wine. I don't
really have a
business plan, and I'd much rather be out on the farm than knocking on
doors selling, selling, selling ... (because time on the farm is
instrumental to making great wine).
So here is the deal:
Our direct customers come
first. It is super efficient
to sell direct, and we value direct customers, On orders of
four or more bottles, we're happy to offer
$1 ground shipping to any of the states we serve by
ground. Order
a case and that makes shipping less than a dime a
bottle! The hope on this side is that you'll appreciate the
wines, continue to add bottles to your cellar, and buy more to
replace
the ones you enjoy ... oh, and please tell your friends about
us. Maybe buy them a bottle or two!
Mind you, I don't have anything against the middle tiers - they work
hard for their slice of the pie, But in an effort to streamline
the sales process and connect directly with the consumer we've decided
that we won't treat the direct customer as a high-margin profit
center. Rather, I'm looking to develop regular direct purchase
customers because it is more efficient and hopefully will allow us to
provide a better experience for the buyer and
us.
I only make a few hundred cases of wine per year, and I want to put
those bottles in the hands of people who will appreciate them.
Really, each bottle contains so much blood, sweat and tears that it is
hard for me to put a value on the wine. We have a minuscule
marketing budget and try to price the wines so that they represent
compelling value -- especially when one considers the quality of the
wines and the
effort that went into making what is essentially an artisan
product. So why
not buy a few bottles? Then don't be shy, take it with you to
your favorite
restaurants -- even with corkage, it is a heck
of a deal.
Thanks for your consideration. Be honest, be responsible, and
drink good and interesting wine. Please don't hesitate to
contact me with any questions, comments, or
other feedback.
Todd Hansen, Grower
cell: 971.226.7879
email
©
2010 Lia's Vineyard LLC PO Box 414,
Newberg, Oregon
97132