Our Philosophy

Analog Wine for a Digital World

Good dirt is essential

We've said wine is like music. There are many genres and styles. And "best" is more a question of taste than absolutes. A pop song may be catchy and nobody is offended by elevator music. But that isn't what we want in a wine. We'd rather have a wine that has a focused edge ... not something sugary or bland.

Longplay is about wine being integral to a meal - not competing with or overwhelming it. Longplay is about enjoying a bottle of wine over the course of an evening, not passing judgment in ten seconds before moving to the next label. Longplay is about taking the vintage and running with it rather than trying to minimize its effect on the wine. Longplay is about nuance and harmony - like the passage of music that can be a bit jarring at first, but rewarding on subsequent listens. Longplay is about authentic wine with character that respects and pays tribute to the magic of the vineyard, and the hard work of those who nurture it.

The fruit for our wines is sourced exclusively from our own vineyard in the Chehalem Mountains. (We've always found a good solo act more intriguing than an orchestra.) The vines are grown in good dirt - essential for good wine. We keep the soil healthy because that leads to healthy vines. Healthy vines make better wine. We pay a lot of attention to the vines and help them to produce the best fruit possible. When the fruit is finally ripe, the grapes are carefully harvested by hand, and the wine is aged in French oak barrels. We take a minimalist approach to winemaking. We don't seek to mask the uniqueness of each vintage - rather we acknowledge and celebrate the inherent differences between growing seasons in the Willamette Valley.

We chose the image on our label ... taken from a photo of a record on our turntable ... to emphasize our old school approach - "analog wine for a digital world." We don't make tweaks or "improvements" to our wines in a quixotic pursuit of perfection -- we submit that there is no such thing as a perfect wine. But there are great wines, and great wines must have character.

While our wines drink fine on their own, they really shine when paired with your favorite meal. Try them with salads, pasta and steak, as well as wild salmon, tofu and anything else you like to eat.

We like to get to know our customers, so we try to make it easy for them to purchase our wines directly from us. (More on this.)

We'd be honored if you buy our wines, and very pleased if you enjoy them. In any case, be yourself, be responsible, and do what you want to do.